Inviting All Student Content Creator
Content Creator (UGC) — Atoms
Compensation: $20 per approved video. No cap. Format: Hybrid — remote with occasional shoot days at our NYC HQ Type: Project-based, ongoing — the more good videos you make, the more you earn Open to: Currently enrolled US college students, any year, any major Apply through: Handshake (link below)
About Atoms
Atoms is an everyday footwear brand. We make a small line of sneakers for people who would rather wear the same considered pair every day than chase trends. Comfort that holds up over time. Design that doesn't shout. Materials and decisions that are thoughtful, not loud.
We are a small team rebuilding the company toward Tiktok content this year, and we are hiring student creators to be part of how we get there.
The role
We are building a creator program that pays for results, not reach. You will make short-form video about Atoms — wear tests, day-in-the-life, honest takes — and submit it for brand approval before it goes live.
If we approve a video, we pay $20. If you make five a week, that is $100. If you make twenty, that is $400. There is no cap and no audition fee. The creators who consistently meet the bar earn more, faster.
This is a performance partnership. We are not paying for follower counts. We are paying for the work.
What you will do
- Make 3 to 7 short-form videos per week about Atoms (we ship you product)
- Submit drafts for brand approval before posting
- Post approved videos to TikTok, Instagram Reels, or YouTube Shorts on your own account
- Send back basic performance numbers each week (views, saves, comments)
- Show up to a few NYC shoot days per semester if you are local. We are in Manhattan.
What we pay
$20 per approved video. Paid within 7 days of approval. No cap on volume.
If you graduate from this program with strong consistency, there is a path into a larger paid role — a campus lead role, a featured creator slot, or a longer brief contract.
The quality bar
A video gets approved if it meets five things.
- Minimum 30 seconds with the product clearly visible
- Authentic tone — sounds like you talking to a friend, not an ad read
- No misleading claims about price, sizing, comfort, or materials
- Shot in decent light. It does not need to be polished. It needs to be watchable.
- Sticks to the brief we send you for the week
You get one revision per video. If the second pass still misses, we move on. We give you written notes either way so you know what to sharpen next time.
Who we are looking for
- A current US college student who already makes video content — on your own account, for class, or for a side project
- Strong taste. You can tell when something feels real and when it feels like an ad.
- Consistent. You can make 3 or more videos a week without being chased.
- Honest. You wear sneakers daily and would not pretend otherwise.
- A point of view. We can tell within 30 seconds whether you sound like you or sound like every other creator.
You do not need:
- A big following. We pay per approved video, not per view.
- Professional equipment. An iPhone shot well beats a DSLR shot lazily.
- Previous brand work. We hire on taste and consistency, not résumé.
We lean toward students from fashion, film, video production, and marketing programs because the work tends to come naturally there — but any major is welcome to apply.
How to apply
Send us four things through your Handshake application.
- Your TikTok or Instagram handle so we can see your taste
- One 30 to 60 second video introducing yourself and pitching what you would make for Atoms — any product, any angle
- School, year, and major
- One sentence on why this program interests you
We respond to every application within 7 business days.