Analyst, Analytics & Insights

Company: Viacom Team: Audience Science Location: New York, NY

Title: Analyst, Analytics & Insights

Description:

The Audience Solutions Group (ASG) at Viacom Media Networks is seeking an Analyst, Analytics & Insights with prior experience reporting and providing actionable insights of digital marketing metrics from various data sources.

This role will focus on developing and producing regular and ad-hoc reports in support of various corporate and brand stakeholders and providing actionable insights into how ASG’s promo marketing efforts on behalf of Brand Consumer Marketing teams are performing and driving tune-in.

The ability to interpret data and provide relevant context to explain industry shifts and usage across multiple platforms will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media.

Responsibilities:

• Deliver campaign & ad-hoc reporting and analyses to provide various teams with understanding of how our marketing efforts drive tune-in, brand awareness, or any other applicable KPI.
• Work closely across the Media Planning, Account Services, Media Execution, Research, and Marketing teams to develop KPIs and reporting methodologies and approaches that are aligned to campaign and brand goals.
• Analyze data to drive actionable insights for optimization and communicate clearly and concisely to the team in a timely manner
• Continuously improve processes to enhance efficiency and effectiveness of reporting
• Keep up to date with industry trends and key consumer insights

Knowledge and Skills Required:

• A BS degree in a quantitative discipline incl. economics, biostatistics, computer science, or related technical field preferred. Bachelor’s degree is required
• Entrepreneurial drive, passion, and natural curiosity to understand digital advertising and media measurement
• Team player with a “can-do” attitude, who exhibits a deep passion for data, analytics, and problem solving
• Strong analytical and organizational skills
• Expert in Excel and PowerPoint
• Ability to communicate effectively with cross-functional teams across Viacom – including corporate groups
• Preference for candidates with experience at a digital media agency

Additional Qualifications

• Strong familiarity with programmatic and social measurement (ie Facebook, YouTube, Twitter, DoubleClick Bid Manager, Tapad, etc.)
• Experience with Datorama, Domo, Tableau, or other Business Intelligence tools