Product Manager

Summary:

The Product Manager role at North Atlantic Industries is a multifaceted position encompassing critical aspects such as product planning, new product development, and product marketing. This position necessitates close collaboration with Sales, Engineering, Manufacturing, Technical Writers, Marketing, and other cross-functional teams, all with the overarching objective of enhancing sales performance and expanding market share for NAI's product portfolio.

Essential Role and Responsibilities:

• Customer-Centric Interface: Collaborate with NAI Sales and Engineering teams to gain deep insights into customer requirements and challenges.
• Product Roadmap Development: Define and orchestrate an internal product roadmap process that focuses on the creation of innovative products aligned with NAI's strategic objectives, revenue goals, and customer needs.
• Product Lifecycle Management: Oversee the entire product lifecycle, monitoring and identifying opportunities for product replacement or upgrades as necessary.
• Competitive Analysis: Maintain an extensive repository of competitive intelligence, pricing data, and Feature, Advantage, Benefit (FAB) analysis.
• Technology Exploration: Explore emerging technologies and features that position NAI as a pioneer in the industry.
• Sales Enablement: Provide comprehensive product updates and roadmap training to Sales representatives and regional managers.
• Market Research: Conduct in-depth market research to align customer needs with the strategic direction of NAI products.
• Marketing Collaboration: Collaborate with the Marketing team on press releases, website enhancements, and the generation of detailed documents including data sheets, specifications, and manuals to enhance product visibility.
• Accessory Product Definition: Work directly with Engineering to help design interfaces for accessory products such as Rear Transition Modules (Cards/Boards) and cable assemblies for customer integrations.
• Opportunity Capture: Work directly with Sales and Program Management teams to identify and capitalize on key opportunities.
• Technical Presentations: Deliver technical presentations to customers and Sales representatives, showcasing how NAI products fulfill both present and future needs.
• Obsolescence Management: Work with Components Engineering, Planning and Procurement Teams to regularly assess products for obsolescence issues and provide recommendations for suitable replacements.
• Customer Engagement: Conduct scheduled visits to customers and Sales representatives.
• Pricing Strategy: Work with Sales Management Team to assist with generation and maintenance of product price lists and develop strategies to maintain margins.
• Presentation Material Creation: Create PowerPoint slides for NAI Sales for use in customer presentations, including product overviews, pricing details, competitive landscapes, and FAB/USP.
• Bid Process Support: Assist Sales during all phases of the bid process.
• Program Status Monitoring: Receive regular updates from Sales regarding program status and requirements.

Performance Metrics:

• Timely and accurate dissemination of customer requirements and market trends to Sales and Engineering.
• Effective ownership of the product roadmap.
• Consistent professional growth.
• Consistently professional and high-quality work performance.

Qualifications and Education Requirements:

• Bachelor of Science (B.S.) Degree in a technical discipline or equivalent work experience.
• Exceptional interpersonal and communication skills for effective interaction with customers and cross-functional teams.
• Proficiency in personal computer use and associated applications such as Microsoft Office programs and applications including Word, Excel, Project, and Visio, to streamline workflows and enhance productivity.
• Familiarity with the military and embedded electronics market.

Language Skills:

• Must be fluent in written and verbal English.