iSalt is a social platform for the saltwater coast that provides local merchants and coastal brands the opportunity to increase the depth of their brand identity. The goal of an iSalt player is to find and collect virtual coins. Coins are displayed in augmented reality and can be collected by capturing an image and dragging and dropping a coin in a bucket. Once the coin has been collected, the image is sent to the account owner of the coin. This is optically similar to Pokemon Go except with coins and the coast instead of Pokemon. Videos called "Episodes" can be created from the images of found coins to further promote the coin's value, the collector, and the account owner.