We're not telling a fish story when we say Pure Fishing is one of the world's largest makers of fishing tackle. It manufactures about 30,000 different types of bait, fishing lures, rods, reels, and lines under brand names including Abu Garcia, All Star, Berkley, Mitchell, Fenwick, SpiderWire, Trilene, and Gulp!, among others. The recreational products company has operations in about 20 countries, from which it provides direct sales, merchandising, and marketing support to more than 15,000 retailers.
