In 1965, the truck sales business was in its infancy, with many small dealers spread around the country in a fragmented market. Marvin Rush and two partners opened their first dealership that year in Houston, Texas, a city that is a major crossroads for east-west truck traffic. But what set Marvin apart was his vision: to build a network of dealerships in the Southern Belt that would sell, lease and service trucks as well. In 1967, Marvin made his first 100-unit fleet sale of Peterbilt trucks and started a leasing company and a finance and insurance division.
As the Company grew, it continued to acquire dealerships in the Southern Belt, becoming the largest truck dealership in the country. By 1996, the Company had reached a critical mass and the time was ripe for taking the company public. The Rush IPO was the first automotive or truck dealer to go public and was listed on the NASDAQ under the symbol RUSH.
Rush Enterprises operates the largest network of heavy and medium- duty truck dealerships in North America. Its current truck operations include a network of over 120 locations and more than 6,000 located throughout the United States. These dealerships provide an integrated, one-stop sales and service of new and used heavy- and medium-duty trucks, aftermarket parts, service and body shop capabilities, chrome accessories, tires and a wide array of financial services including the financing of truck and equipment sales, insurance products and leasing and rentals.