The Smithee Group

About The Smithee Group

The Smithee Group, founded by Ben Smithee, is a team of professionals pushing businesses out of their comfort zones and into relevancy. From analysis to brand architecture, digital strategies to content creation, we leverage our expertise to give our team members and clients opportunities to grow that traditional organizations typically do not provide. We respect tradition, but value innovation and new thinking. We are committed to our best work and to fulfilling our commitments to you. We speak the truth and value it greatly. We have offices in NYC and Seattle.

Ben Smithee has been nominated as one of the “Top 10 Youth Marketers,” received the American Marketing Association’s “Marketer of the Year” Award (Marketing Research Category), and Co-Hosted “The Social Radar” on Good Morning Texas, and “The Weekend Insider,” on KTXD – where he and his Co-Hosts brought Dallasites the latest in consumer trends and culture. He started his first consultancy, SPYCH, in 2009 and grew it to become a highly-respected and innovative Insights and Intelligence firm. His expertise in digital marketing and the Millennial consumer segment propelled Ben to consult some of the world’s biggest brands, such as Coca-Cola, Del Monte, General Mills, Sterling Jewelers, ACS, GEICO, McDonald’s, Kroger, ebay, Comcast, and more.

After exiting his day-to-day role at SPYCH he helped to launch a disruptive events firm, RELEVENTS, serving as Chief Strategy Officer. At the same time, he launched The Smithee Group (TSG), where he currently serves as CEO. Ben continues to be a frequent keynote speaker around the globe, having presented in nearly 20 countries spanning 6 continents. TSG consults clients in Digital Strategy and Consumer Sciences, helping big brands think smaller and small brands think bigger. He is an active supporter of The Warren Center, an organization that supports families that have children with developmental delays, as well as the Big Brothers Big Sisters Organization in New York City.


Social Media Intern

May 2022 - August 2022 New York City, NY
“I enjoyed the amount of projects I was able to work on because it gave me a lot of opportunities to expand my skills in the industry. Additionally, I loved working with clients and sitting in on meetings with the team to gain the full experience.”
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