At Ipsos, we make market research work. We understand people. We know data. And we succeed in delivering results. That’s why so many of the world’s leading brands and organizations look to us for their research needs.
Ipsos is one of the world’s largest market research firms and truly an independent voice among the leading research brands. Operating in over 80 countries, we are recognized as one of the top 2 most innovative research companies in the world. We’re a global leader in quantitative and qualitative market research and one of the fastest-growing and most successful firms in the business. While many know us for our political polling, the vast majority of our business is in other areas – media & advertising, brand marketing, product innovation, and customer engagement. Ipsos is a prodigious generator of information on the behavior and attitudes of consumers, voters, decision-makers, and the general public on all facets of our culture. Ipsos truly understands the “voice of the people” because we listen to it firsthand every day.
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