What I liked
Linden Centre is a lifestyle hotel and center for cultural exchange located in Xizhou, Yunnan in Southwest China. The original location is in a renovated Bai style courtyard home, one of Xizhou's heritage sites protected at the national level. I was assigned the marketing & sales intern. During my internship:
1. Design and implement activities (local food market tour, bakery lessons, Bai Tea tasting activity, local history tour) to enhance the guest experience. As its proximity to Shangri-la, the world’s best place to find Matsutake, Dali is also one of the best places to enjoy various kinds of fungus and mushrooms. The tour was favored by many hotel guests who came to China for their first time.
2. Create promotion sales on DaZhongDianPing to improve hotel’s restaurant revenue and increase our publicity on social media.
3. Conduct potential site analysis and feasibility study as Linden Centre are going to open its fourth and fifth hotel in Tenchong, China.
